May
29
2011

How to Improve Your Conversion Rate with Advertisement Banners

Although there are different modes of online advertisement, the importance of advertisement banner has not yet been faded away. An excellent color combination with targeted words can help a banner to trigger higher conversion. In this article, we will discuss what you can do to improve your conversion rate with the help of advertisement banner.

Design an Excellent Quality Art Work

If you are a good designer, you don’t really need to depend on others for the designing of a high quality art work. When you browse the internet, you can see plenty of low quality graphics in the banner advertisement. Quite obviously, these banners do not convert well. Basically human mind gets attracted towards beauty first.

Design with Clarity

It is an important factor. Many designers use tiny words and make them so congested that it becomes really hard to read. Usually visitors do not take interest in such designs that lack clarity. Remember that the message embedded in your banner advertisement should have the capacity to attract visitor’s mind in fraction of seconds. Otherwise, it’s nearly impossible to get them noticed.

Place at as Many Places as Possible

Online surfers must see your advertisement at least more than one time to make a decision. Since the direct communication is mostly lacking in the case of online advertisement, it is important to convert a normal visitor into a targeted visitor to a buyer that he must see the impression quite a few times before he make any informed decision.

Though it is costly, but you can directly approach different bloggers or web site owners to place your banner ad on their blog or site, especially those ones with high traffic volume.

Share Banner in Banner Networks

Sharing banner through banner networks can be a good idea to generate huge number of impressions in the shortest period of time. Register through different networks and share your banner with them.

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About the Author:

Saki S (aka. SakitheMarketer aka ElectricEye) is an article marketer, online entrepreneur and online business development expert. Being an experienced online business coach, Saki helps his clients to establish small business online. His consistent support and valuable services to solopreneurs and small business owners help them to sell or promote their services or products successfully online. To Know more about him, visit: http://www.knowmakemoneyonline.com

7 Comments + Add Comment

  • Unfortunately Saki is bringing a massive change in his service realm, so he is withholding many of his services temporarily. DHTML pop up window is one of them.

  • But I am not sure if banner marketing still works like it worked a decade ago. Also banner exchange is not a good idea as far as my knowledge is concerned.

    • I really don’t know what you said by this statement, but for me, yes, banner marketing still works. If not, why the heck bloggers offer advertisement space in their sidebar? Care to explain?

      • Okay that’s a different issue altogether. You didn’t get my point, I guess.

        • Yes, you are right. I didn’t get your point, that’s why I asked you to explain. Will you?

  • I savor, lead to I found exactly what I was taking a look for. You have ended my four day long hunt! God Bless you man. Have a great day. Bye

  • Designing is very important – if a banner doesn’t look good, people won’t click.

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