This is the most common question for which almost every internet marketing noob and even some veteran is looking for an ‘exact’ answer: How many searches is enough when it comes to keyword research?
There are lots of keyword research tools out there, but my vote will go for Google Keywords Tool as the basic tool for keyword research. Yes, ‘basic’ doesn’t necessarily mean ‘weak’. In fact, if you take a close look on any of the available so-called ‘great’ keyword tools, you can find that almost all of them start their evaluation process from Google Keywords Tool and then extend their keyword evaluation process further to retrieve more advanced results.
So, basic here means ‘base’ or ‘foundation’.
Now, let’s back to the question that is already popping up in your mind and that’s why you are here: How many searches is enough? What is the magic number after all?
While doing your research on keywords, you may find that some keyword phrases get 100 searches a day, while some get 1,000 searches a day, some even 10,000 searches a day.
Now, this is where most of the internet marketers stuck at and they start scratching their heads to find an answer – how many searches are after all enough for my keyword?
Basically you may find people advising on this magic number here and there, in different IM forums, in their own blogs or websites, some even are selling their products just to let others know about this magic number.
But the fact is: There is no cut and dried answer to this question.
Basically it all depends on the targeted niche, niche volume and obviously your own unique approach by which you want to target the niche you have chosen.
Sounds too complicated? Okay, let me explain you a bit further.
Say, you want to start your research with ‘antique’ niche. This is definitely a broad niche, and if you start researching using this keyword on Google Keyword Tool, you will get something like this:
That means, the phrase ‘antique’ has 11,100,000/30 = 370,000 global searches a day and 6,120,000/30 = 204,000 local searches a day. It’s quite impressive, if you only take ‘search a day’ factor into account.
You may find people advising here and there that look for those keywords that have medium or low competition, but high searches – these are your ‘Magic’ keywords.
But this is not what keyword research is.
Antique is a really broad search terms and it is not at all focused. If you are someone who is looking for antique watches, you may not take the same interest in antique perfume bottles, or in antique hat pins or in antique shot glasses.
Now, let’s take a detailed look on those keywords:
Just look at the search volume, if compared to the above, these numbers are quite less. In fact, look their competition level is also high compared to the above one – this is because these keywords are more targeted.
In fact, the niche ‘antique watches’ is still a broad niche and there are tons of micro niches that come under this broad niche. Say, you are more interested in collecting ‘antique pocket watches’ than anything else – you may not take interest in ‘antique watches’ as a whole.
Now, for antique pocket watches, the search volume is 27,100 for global and 14,800 for local, that means, around 903 global searches a day and 493 local searches a day.
Although this search volume is much lesser than the first one (antique), but this volume of searches is meant to define a targeted group of searchers who are interested specifically in ‘antique pocket watches’.
That means the deeper the niche is, the more targeted it is. In fact, you can break it down further depending on the depth of the niche you target.
So, as you can see that finding answer to the question ‘how many searches is enough’ is not that simple that you stick your mind to some phrases that have high searches, low competition, etc. Basically, it all depends on what niche you are targeting and how you are approaching the niche.
However, these are only the basic approach to keyword research. Stay tuned for more advanced keyword research technique I am publishing as soon as I would be able to manage my current workload.